The HCIMA Business Affiliate scheme is a way in which organisations can align themselves with the HCIMA. This means marketing opportunities, intergration with projects, sponsorship deals etc.
The old logo was a traditional wheatsheaf motif which looked a little tired and out of date. The new logo brought the new corporate colours and a more distinctive and contemporary illustration (the torches are taken from the HCIMA's existing logo).
The placement of the torches is deliberate. The orange supporting colour behind represents an affiliate with the HCIMA and their dominant blue colour in the foreground. The close relationship between the two is illustrated by the proximity of the torches to each other.
Both are 'illuminating the way' for HCIMA members.