February 2012 (updated 2015)
Chiral Systems, a leading West End dental software house and practice, required a 4 page A4 leaflet and email alert promoting their software to other dentists, both private and within the NHS.
The design used their logo as a starting point with the geometric structure forming the backdrop to images of business practice owners, business managers and dentists interacting with large scale images of the software in action. This allowed for an interesting treatment of potential dry material and helped form an additional graphic approach which could be used across other materials such as the email alert.
Colours are taken from the logo and used throughout the document as well as addition of a very light grey to add a subtle counterpoint.