Custard Communications is a PR and Marketing firm specific to the hospitality industry. The brief highlighted the need to be different from the staid and predictable designs used by similar firms. Quirky, memborable and with reference to brands such as Ben & Jerry's helped in creation of the logo, stationery and website template.
The identity comprises are number of optional colours based on the theme of '...and Custard'. These include red for rhubarb, green for apples and blue for blueberries.
The logo itself was designed much like a label using typography which felt custard-like. It was rotated to give it a dynamism which could be used over illustrations and photography much like a hand applied label.