The HCIMA are an association for Hotel, leisure, tourism and hospitality industries. With offices throughout the world the identity was to be implemented globally.
This identity was designed to help re-establish the organisation as a serious and proactive group.
The strong colours of blue and orange are strong indicators of corporate responsibility and experience tied with the more dynamic use of orange encapsulating the myriad of their membership.
From refining the logo, creating an advertising campaign, designing membership forms, leaflets and other collateral, the identity sought to be relevant, strong and engaging.
A set of identity guidelines were written and designed in order to rationalise the identity for its employees as well as provide a general guide on use of colour, construction and composition of its various materials.