CBS Outdoor pitch to Westfield Stratford CityCBS Outdoor pitch to Westfield Stratford CityCBS Outdoor pitch to Westfield Stratford CityCBS Outdoor pitch to Westfield Stratford CityCBS Outdoor pitch to Westfield Stratford CityCBS Outdoor pitch to Westfield Stratford CityCBS Outdoor pitch to Westfield Stratford CityCBS Outdoor pitch to Westfield Stratford CityCBS Outdoor pitch to Westfield Stratford CityCBS Outdoor pitch to Westfield Stratford CityCBS Outdoor pitch to Westfield Stratford CityCBS Outdoor pitch to Westfield Stratford City
Date

February 2011

Client

CBS Outdoor

Description

This 118 page magazine was designed as a one-off publication for a pitch to Westfield Stratford City - Sister shopping venue to Westfield London.

The brief was to make the magazine urban edgy and sophisticated, targetting a predominantly young audience. The content was to sell CBS Outdoor's assets as well as include articles and advertising in order to help convey the magazine style.

A consistent style for the CBS Outdoor message and an anything goes approach to the articles helped keep the publication easy to read and engaging.

Update: CBS consquently won the pitch.