Cap City Dental
Cap City Dental are a leading City-based dental practice who wanted to promote their practice for potential investors/practitioners. One of the brochure's main theme was it's central location in Cannon Street and the benefits to dentists and customers from this constantly evolving and important part of tthe City. Additionally the practices' potential for revenue as well as key facts and figures helps reinforce the publications message.
The cover uses concentric circles with circular images depicting the key businesses in the surrounding area, and the practice. This evokes the sense of a universe with Cap City at the centre and key landmarks/elements orbiting it. This visual theme runs throughout the brochure which is also supported by 'Facts' of Cannon Street, highlighting its historical context.